Competitive Edge Marketing Blog

The recent advertising to try to get GST put on purchases of goods and services under $1,000 seems to be continuing despite the fact tha

There are common myths that are emerging about the internet. While most of these are concerned with the fact that a webpage will drive customers to your business regardless of whether it’s networked to other WebPages

Today there is no shortage of products and services, only clients.Today it’s important to be competitive in more than one aspect of marketing.

Once a sale has been made, the customer is then part of your client base and needs to be communicated to and nurtured so that you do not lose the customer in the future.

Sourced From
McGovern, Gerry, Killer Web Content. London: A&C Black

Getting Started

It takes nothing to say thank-you, except the two words.

Unfortunately, we seem to have lost the ability to say thank-you in today’s society. Saying ‘thank-you’ is something you say like ‘G’day’, or ‘Goodbye’ but it doesn’t seem to carry the same impact, and it is not used in relation to the serious acts of good faith and acts that exceed expectations where a thank-you is definitely required.

When you’re in business, I’m sure that all of you will appreciate that there is nothing better than receiving a thank-you for excellent work, or work in which you’ve engaged and excelled to create a maximum benefit and payback for your client.

Yet, many clients still do not know how to say thank-you.

After thirty-two years in business, let me tell you, that when clients say ‘thank-you’ to me they get rewarded handsomely and even over-rewarded, because we work hard for them and we’re constantly motivated to make sure that they succeed. Those people who believe that saying ‘thank-you’ opens the gates for rorts such as overcharging, under-performing, etc, are disillusioned. While this could be a risk of saying ‘thank-you’, the greatest risk is that you demotivate and devalue your work in the eyes of the provider, the sub-contractor, the art-source supplier, etc, and as a consequence you may receive less effort, less interest and within the organisation. There can also be problems motivating individuals to perform on your work.

My advice is that you should think about the “Thank You” phrase when you are trying to do work, especially leading edge work or work that involves serious thought, brain-activity above the ordinary, etc, and consider saying thank-you more often. You will get a great result, you will become important to the supplier, and the person that performs the activities and functions for you, and I’m sure that you’ll be amply rewarded.

After writing this I felt it may be a bit corny for our newsletter. Then I sat in front of the desk of an excellent furniture salesman and heard him say thank you for the order in a demonstrative way. It did not sound corny. It sounded polished, professional and sincere and I know the retailer would have been pleased to hear it. So I published this

Research, Strategy, Marketing, Performance