SERVICES NEED DIFFERENT APPROACH TO CUSTOMER RELATIONS We all understand that services create intangible benefits that are often hard to convert to tangible offerings for clients. This is difficult when we know that most of us prefer to see, touch, feel, own products and we often have difficulty parting with money when services are not immediate and consumable at the time of purchase. Over the last 15 years, some of our major State economies have developed into service economies. NSW has the greatest service economy, with between 85% and 90% of businesses being service based. The service industry is growing, … Continue reading SERVICES NEED DIFFERENT APPROACH