Purple Cow: Transform Your Business By Being Remarkable This article caught my attention, and I wanted to share it with you. It is written about transforming your business, but it has wider and more significant application in regard to websites. These, unlike a business, always go through continual transformation, and they need the Purple Cow thinking to be really effective. For both your business long term, and your success on the Internet, I hope you enjoy this article. Getting Started In his book, Seth Godin tells the story about when his family left the city to drive through the countryside … Continue reading Purple Cow: Transform Your Business